After much effort is your website on the keyword that you like to wish in the top 5, but then you get less visitors than expected.
on getting visitors on your website is more than just a good position. This article lists 4 steps how you can increase the click through rate.
How many visitors can you expect?
suppose you have calculated with a comprehensive keyword analysis what are the most profitable keywords for your/interesting. You expect at least 100 visitors per month, but it turn out to be only 50.
your website is in the SERP (Search Engine Result Page (the results page in Google)) between 9 other organic search results and possibly 12 other paid search
the visitor scans often some titles and then decides to click on a link.According to research click around 18%-32% on the first organic link, 10% on the second and 7% on the third. The rest is divided among the other
organic and paid links.
the total percentage in the research was 100%. The percentage that leaving a page and click on another link is thus not included. So not quite reliable, but it does provide a good picture of
that you can expect the number of visitors.
still, there are ways to get a higher CTR (Click Through Rate) and to receive more visitors than competitors who are above you.
The business card in the SERP
the business card in the SERP consists of at least 3 items. The title, meta description and the URL
some websites (and when you have set up) a rich snippet sitelinks, you can review (a rating of 0 to 5 stars) or a + 1 from someone in your network. Research has shown that those ‘ extra ‘ data, such as a rating with stars, the CTR of your link
increase.80/20 rule at The
part of the titles ’ ‘ business card that most people view/
scanning is the title.
when a title the visitor tickles, this increases the CTR opposite websites that a pure informative title. When creating a title you can think of the 80/20 rule. 80% of your title should be informative and 20% must irritate/activating are (70/30 or 60/40 is also good).
At the informative part you let the visitor know that your website about the topic is that he or she expected (so for the visitor and the search engine) and with the activating part barbed you the visitor to click on your website instead of the competitors
in the SERP’s.
examples of energizing titles:
5 tips for increasing your Click through RateDe ultimate guide to increasing your CTRIs your CTR lower than expected?In 8 steps more bezoekers30% more sales through an investment of € 50 in a higher CTR CTR
a pure informative title customers Click through rate increase where would you click on?Testing titles via Social media
when writing the title you have to think of the visitor and a bit on the
so try the words where you found on want to be in a new jacket to cross. Writing titles and testing of titles you can do on Twitter, Facebook or Linkedin.
Write once a few different titles and research which title is most effective and have the largest CTR.Description = Description
the meta description for a while no longer counts as
rankingfactor for the search engine.
However, it may be good to your chosen keywords in your meta-description the places. When the words on which the visitor are looking for in a meta desciption, the words shown in boldface. This can increase the CTR. Do not fill a list of keywords in a meta-description, but describe the page that the visitor can expect.
there are three types of meta-descriptions:
An activating meta-meta-meta-description descriptionEen descriptive
descriptionEen intro the intro meta-description place the search engine often, when the meta-description is manually added. Often the first paragraph is then retrieved and ends the description with …. This can arouse curiosity. The disadvantage of not filling out a meta description is that you have no control or the
so the title and H1 tag in the description for come, before the first paragraph shall be shown. This can lead to an unclear meta-description. What meta-description the best work for you, you should test through A-B tests or
via Social Media.Influence domain name on Click-through Rate
This is a step that are hard to adjust it, because you probably already have a domain name chosen. The domain name says indirectly what about the website. Descriptive domain names with a keyword in it, have a lead in the ranking for that keyword. There is now a downside to.
For a descriptive domain name it is difficult to build a brand/brand/name. A brand name arouses more often rely on than a descriptive domain name. The CTR is therefore more frequently higher at websites that a fire than descriptive domain names as domain names.
How better known the fire is, the higher the CTR.
Difficulty or ease?
when registering a domain name you must determine whether you want to build a brand or benefit would have
in the ranking.
Itself, I look at the purpose of the website. Are you going for long term, where you paid much attention to the website or is it more of a project in addition to your master project and want to win some money/visitors without much difficulty.
option 1 and option 2 = brand building =
descriptive domain name.
you can also build two websites where you have a separate website, with a descriptive domain name and forward all visitors via
links to your “main website”.Summary roadmap click through rateDenk after about what you want to achieve with the website related to the domain name.Write some titles (remember the 80/20 rule) and test what is most effective.Write some meta-descriptions and test this too.Add a rich snippet review, when the added value for your webpaginaThis article is automatically posted by WP-Auto Post: WordPress Auto Blog pluginFeatures, WP-Auto Post