The to-do list today filled the last page of my notebook.
time to a new order. Through Google I joined a Web shop where they ‘ my
’ notebooks sold.
thing I noticed was the call-to-action.
< img alt = "How a webshop ensured that I ordered 2 x as many" src = "http://000.nl/web/wp-content/uploads/2014/01/call-to-action.png?4d996f" width = "368" height = "62"/>
€ 1.95 shipping ” why is “ in
the call-to-action?The unwritten rule at the call-to-action close
When you click on a link, you actually have a
agreement with the company behind the website.
you get to do with 3 things
compliance with the agreements promise the words with which one link (the anchor text) is the promise that the website makes. For example: I promise to give more info on X if you click (normal text links) or I promise you this product
When the visitor clicks, he agrees with the promise and offers almost always a counter presentation if the company holds itself to its promise. That consideration can attention, but also a promise to buy product X. And if one makes, so once ’ at webshops n promise takes down one not as fast off more.
’ s the main aim at product page of inexpensive products is therefore always: a click on the call-to-action. Therefore, the whole page should serve to the call-to-action and all the elements on the page as soon as possible the largest lower thresholds (doubts about the visitor removed).
and do you know what a great influence on the CTR of a call-to-action?the anchor text.
So.Why they promise at this webshop extra cost?
” “ “ why not tomorrow or 2 years warranty ”?
do not want them that I click? Hmm. …
I love, But like the rest of the world, not by hidden costs.
by the shipping cost to place the call-to-action, I will vote when I press the button in the additional costs. The costs are no longer hidden and it will save irritation (if the additional costs came as a surprise) at the next step.
I find it not as bad at 2 euros shipping fees to pay and therefore directly clicked on the link
and when I came on the order page, they let me see a prominent tip.
< img alt = "How a webshop ensured that I ordered 2 x as many" src = "http://000.nl/web/wp-content/uploads/2014/01/Gratis-bezorging.png?4d996f" width = "784" height = "45"/> pleasant surprise?
Hmm. I do not know what went wrong then at me or that the Dutchman came up in me.
I CAN SAVE MONEY.
I don’t need to pay shipping costs (costs where I’m joining agreement already gone) when I order something from € 1.60. Hmm. and your shipping charges, of € 1.95, is higher than the amount of the product I had to order extra (€ 1.60). And quite by chance is there next to the tip with a soft call-to-action
’ ‘ go shopping.
20 seconds later I had 2 notebooks ordered.
and I had there but 1.
Well played, sir. Well played.This article is automatically posted by WP-Auto Post: WordPress Auto Blog pluginContent Filtering, WP-Auto Post